Krista Lee Berger Appointed SVP of Global Marketing at Clinique

The Estée Lauder Companies Inc. has named Krista Lee Berger senior vice president, global marketing, Clinique.

In her new role, Berger will lead Clinique’s new global marketing strategies while accelerating breakthrough innovation and putting the brand in culture through modernized communications that strengthen Clinique’s relevance with a new generation of consumers around the world. She will report to Michelle Freyre, global president, dermatological brands.

“Krista is an inspiring leader who is globally recognized for transforming iconic brands into culturally relevant businesses, bringing decades of marketing experience, strong commercial acumen, creative energy and a deep respect for brand equity,” said Freyre. “I am excited to welcome Krista to The Estée Lauder Companies and look forward to working with her and the Clinique team to build on the brand’s strong heritage and unlock its future growth.”

Berger was most recently SVP and global head of Barbie and dolls at Mattel, where she led brand strategy, product innovation, licensing, partnerships, retail and entertainment, aligning teams across more than 100 markets behind a unified brand and commercial strategy. At Mattel, she played a pivotal role in shaping the global brand strategy for “Barbie The Movie.”

Earlier in her career, she led the turnaround of American Girl, reconnecting the iconic brand to its core purpose while modernizing its narrative and strengthening its commercial fundamentals across pricing, distribution and talent. Krista has received several industry honors, including Ad Age’s “Marketer of the Year” and “40 Under 40,” as well as recognition from TIME’s “Best Inventions 2025” for “Barbie You Create.”